The hardware wallet company reported a 600% surge in sales following the U.S. elections

Trezor also achieved its highest single sales day in history

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Trezor, the original bitcoin hardware wallet company, has reported the most successful sales week in its history. This milestone coincides with Bitcoin's sharp price surge, nearing the $100,000 mark. The beginning of a new bull market, increased interest in cryptocurrency, and a growing shift away from centralized exchanges toward self-custody have significantly driven Trezor’s record-breaking sales.

The historic sales week followed the U.S. presidential election, with Trezor experiencing an extraordinary 600% increase in weekly sales compared to the previous six-month average.
This surge peaked on Friday, November 22, when Trezor achieved its best single sales day ever. Sales were 11 times higher than the typical daily average over the last six months, and it eclipsed its previous high on May 17, 2023, when Ledger announced its "Ledger Recovery" service. 

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Danny Sanders, Trezor's Chief Commercial Officer, commented on the milestone: “These unprecedented results highlight the growing interest in cryptocurrencies. A pivotal moment was Bitcoin becoming one of the topics during the U.S. presidential elections, which served as a catalyst for further adoption. Moreover, these remarkable results were fueled by a long-term increase in awareness among crypto users about the importance of self-custody. The mantra ‘not your keys, not your coins’ remains highly relevant, as the market continues to recognize the risks of leaving assets on centralized exchanges — a hard lesson learned from the collapse of numerous exchanges in the past. All of this underpins the success of our expanded product range with the new Safe and Keep Series and Expert onboarding making it easier for new people to onboard to hardware wallet ”.

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The Shift Towards Self-Custody

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The shift towards self-custody is evident as Bitcoin reserves on exchanges have declined to their lowest levels in six years. In 2024 alone, approximately 427,000 BTC, valued at $40 billion, were withdrawn from centralized exchanges (source Cryptoquant). High-profile exchange failures, regulatory uncertainty, and increased user education have driven this movement. Self-custody solutions like Trezor ensure users maintain full control of their funds, mitigating the risks associated with third-party custodians.

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New Product Line Drives Record Sales

Trezor’s new product families played a key role in achieving these outstanding results. The hardware wallets Trezor Safe 3 and Trezor Safe 5 have attracted significant attention for their user-friendly features, sleek modern design, and robust security backed by Trezor's open-source philosophy. Complementing these wallets, the Trezor Keep Metal — a durable solution for securely safeguarding wallet backups — and Trezor Expert, a personalized 1-to-1 online onboarding service, have seamlessly integrated into Trezor's portfolio. Together, these innovations have made self-custody more accessible to both seasoned crypto enthusiasts and newcomers, empowering more users to take control of their financial future.

Trezor’s commitment to empowering individuals through security, transparency and innovation continues to resonate with a global audience, driving record-breaking growth and positioning the company for continued success as the bull market accelerates.

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Note to editors

Product images and Trezor logos are available for download at the following link: https://trezor.visualbook.pro/en/imagery 

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About Trezor 

Trezor is the original bitcoin hardware wallet company, founded in 2013. It pioneered the development of the self-custody of crypto assets, empowering individuals with an open-source device that enables anyone to easily and securely hold cryptocurrencies.

Trezor has expanded to offer a whole ecosystem of easy-to-use both hardware and software  products that help protect users - from crypto novices to crypto experts. In 2023, the company launched its Trezor Academy initiative which educates grassroots communities across the African continent on safe participation in the bitcoin ecosystem. Trezor is part of SatoshiLabs, a technology holding company with various interests in crypto and bitcoin companies.

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Personalised, one-on-one onboarding sessions provide expert knowledge and reassurance as customers set up crypto cold-storage devices

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Trezor, the original bitcoin hardware wallet company, today launches Trezor Expert, a service providing personalised, one-on-one, online onboarding sessions for Trezor customers as they set up their hardware wallets. 

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Trezor Expert aims to build user confidence as they begin their journey into crypto self-custody, ease customer concerns about making errors, and give them the knowledge to protect their crypto effectively. 

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Under the service, specialists in hardware wallet security guide users step by step through the set-up process so that the user’s hardware wallet is fully configured by the end of the Trezor Expert session. The specialists provide guidance on best practices and ensure that users understand the basic concepts correctly. The service is available seven days a week, including weekends, and users can book a slot at their convenience, irrespective of where they are in the world.

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Participants in Trezor Expert are encouraged to actively engage with the specialists, ask questions and seek clarification in order to fully benefit from the interactive learning experience. Trezor Expert sessions are designed to ensure that only the customer, and no one else, knows the wallet backup and other sensitive information.

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Matěj Žák, Trezor’s Chief Executive Officer, said: “For many people, their crypto journeys begin on centralised exchanges before they progress to taking responsibility themselves for storing their crypto on hardware wallets . We’ve seen this play out many times after the collapse of high-profile exchanges when our sales suddenly spike. But newcomers to hardware wallets sometimes lack experience, knowledge and confidence in setting up hardware wallets – turning to social media and internet research to help them through the process. We wanted to give customers access to personalised guidance from a trusted, reputable brand recognised for its commitment to security.”  

Žák continued: “Trezor Expert not only helps our customers to set up their hardware wallets correctly, it gives them the opportunity to explore the security considerations of self-custody in more detail as they cover topics such as private key management and safe online practices.”

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Trezor Expert is available for purchase on the Trezor e-shop at a price of USD 99. Customers interested in using, or learning more about, Trezor Expert can visit https://trezor.io/trezor-expert-session. 

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Note to editors

Product images and Trezor logos are available for download at the following link: https://trezor.visualbook.pro/en/imagery 

‍

About Trezor 

Trezor is the original bitcoin hardware wallet company, founded in 2013. It pioneered the development of the self-custody of crypto assets, empowering individuals with an open-source device that enables anyone to easily and securely hold cryptocurrencies.

Trezor has expanded to offer a whole ecosystem of easy-to-use both hardware and software  products that help protect users - from crypto novices to crypto experts. In 2023, the company launched its Trezor Academy initiative which educates grassroots communities across the African continent on safe participation in the bitcoin ecosystem. Trezor is part of SatoshiLabs, a technology holding company with various interests in crypto and bitcoin companies.

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Tropic Square, designers of transparent and auditable secure chip solutions, welcomes John Sirianni as Chief Executive Officer (CEO). Sirianni leads the company to scale up as they approach the pre-production tape out of their flagship product, TROPIC01, this year.

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With more than two decades in the semiconductor and cybersecurity industries, Sirianni brings his knowledge and expertise to lead Tropic Square to global scale. His previous experience includes embedded systems security consultation, strategic commercialization, and leading international deep-tech scale ups.

John Sirianni shares his vision for the company, stating “The engineering staff has crafted an industry leading open-hardware and auditable security chip, which enables device design teams to verify advanced security functions as they require.  Now it’s time to make it generally available for security sensitive device designers.  Device developers of AI-IoT edge devices, gaming & A/R devices, autonomous systems, M2M payment systems, advanced hardware authenticators are in need of open, transparent, and auditable cryptographic processing. Security through Transparency is what we are about at our core. ”

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This year, Tropic Square is on route for the pre-production of TROPIC01, a transparent and auditable secure cryptographic coprocessor. Under Sirianni’s leadership and guidance, the team is eager to bring their advanced cryptographic coprocessor chip TROPIC01 to the wider market, to address the growing demand for secure hardware devices.

‍“I’m super excited to have John on board. We have been very product development focused and now it is the time to advance the business side of our operations. I’m looking forward to working with customers from a broader market, and showing them that there is an alternative to security by obscurity. They can have cars now, instead of just faster horses. Offering this chip to the initial customers will also give us valuable feedback, so we can further refine our product to meet market needs” says Jan Pleskac, CTO.

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About Tropic Square

Tropic Square is a private company founded in 2020 as a response to the need for open architecture secure element chips. We develop and produce secure semiconductor device solutions that enable the auditability of its security implementations. Our chips and IP are tested by experts in the open source community and made available for community use. Tropic Square develops and produces auditable chips that meet the high security requirements of our customer’s design teams. 

For more information, visit tropicsquare.com

Trezor’s introduction of world languages embodies company’s commitment to broadening access to crypto security

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Trezor, the original bitcoin hardware wallet company, today introduces Spanish, French and German language services for its market-leading cold-storage devices and its cryptocurrency management app, Trezor Suite. 

The availability of Trezor’s leading crypto technologies in three world languages, alongside the existing English version, embodies the company’s commitment to helping as many people as possible to enjoy the freedom, financial self-sovereignty and utility of cryptocurrencies. Trezor will also launch Czech language services in April for the benefit of users in its home market, one of the world’s leading Bitcoin hubs.   

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With Spanish spoken by 599 million people worldwide, French by 274 million and German by 170 million – more than a billion people in total — the introduction of these languages to Trezor’s products and services echoes its goal of playing a key role in onboarding the next billion cryptocurrency users. 

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Matěj Žák, Trezor’s Chief Executive Officer, said: “From the outset, our mission at Trezor has been to extend access to Bitcoin to as wide an audience as possible by enabling people to buy, manage and store it as simply and securely as possible. Enabling more people to use Trezor services in their preferred languages is an important part of delivering on that promise.”  

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The price of bitcoin has once again recently reached an all time high, an event that is likely to encourage more cryptocurrency enthusiasts worldwide to explore the merits of self-custody. The collapse of high-profile crypto businesses in recent years highlighted the risks for the public of holding their cryptocurrencies on centralised exchanges – a risk encapsulated in the phrase, ‘not your keys, not your coins’. Making Trezor devices, firmware and the app available in Spanish, French, German and Czech will ease the path to self-custody for crypto owners who are less confident in English. 

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The new language services will be available on the Trezor Safe 3, the entry-level hardware wallet for crypto newcomers and novices, on its flagship touch-screen Model T, and on the Trezor Suite management app. 

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To optimise security and give users peace of mind, new Trezor devices arrive without firmware installed so that customers can be confident that their hardware wallets have not been tampered with. Users’ preferred language option will apply on the intuitive yet powerful crypto management app and also on their new device. Existing users can also change their language preferences for one of the world languages on Trezor Suite. 

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Trezor will release the new language capabilities initially as a Beta version that will be continuously refined. 

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About Trezor

‍Trezor is the original bitcoin hardware wallet company, founded in 2013. It pioneered the development of the self-custody of crypto assets, empowering individuals with an open-source device that enables anyone to easily and securely hold cryptocurrencies.

Trezor has expanded to offer a whole ecosystem of easy-to-use both hardware and software  products that help protect users - from crypto novices to crypto experts. In 2023, the company launched its Trezor Academy initiative which educates grassroots communities across the African continent on safe participation in the bitcoin ecosystem. Trezor is part of SatoshiLabs, a technology holding company with various interests in crypto and bitcoin companies.