Retention Marketing Lead

We're a rapidly expanding startup in search of an experienced professional in the field of user engagement and user retention. You will help us build a successful marketing strategy for our products (namely a crypto comparison tool and a still-in-development mobile wallet app), with an emphasis on e-mail and in-app communication.

Our new Retention Marketing Lead will take responsibility for driving customer retention with a target of making our users happy and engaged throughout the customer journey. If you have experience in this area, or a similar marketing role, you're exactly who we're looking for at Invity.io!

What will your duties be?

• your main duty: take ownership of the retention part of the customer journey, goal setting and evaluation of all the retention efforts
• implementation and management of CDXP tool (Braze)
• managing channels used for boosting user engagement - emailing, sms, notifications or in-app content
• customer segmentation and tailoring the value proposition
• improving all the active user journeys - user onboarding, churn prevention, equity increase etc.
• close cooperation with our Content, Acquisition and SoMe Managers to improve the overall user experience
• testing and long-term evaluation of collected data, improvements made based on customer data analysis

What makes you the perfect candidate?

• above all: experience with active user retention, segmentation and user engagement
• experience with CDXP/CRM tools (Braze, Bloomreach, Insider, etc.)
• you're a data-driven person willing to experiment and test using control groups, understand what incremental performance is and rely on data evaluation in decision-making
• teamwork and cooperation with your colleagues, experience with startup environment
• potential to build and lead a small team
• interest in crypto and modern technologies in general
• you're fluent in English - our company is international and we focus on the global market

What will you get in return?

• financial compensation based on your skills and experience
• possibility to receive part of your compensation in BTC
• budget for professional development (training programs, courses, and workshops of your choice)
• a lot of flexibility - you can set the ratio between coming to the office and working from home
• comfortable office space in Prague 8 (including gym, foosball, billiard table, PS4, 3D printer, etc.) with free on-site parking
• friendly working environment, regular company events and fun get-togethers
• other benefits like a MultiSport card or company mobile phone tariff

If you think your profile fits the description above, we want to hear from you: just submit your CV together with a cover letter! We’ll definitely get in touch with you as soon as we review your application, most likely within a week.