Retention Marketing Lead

We're a rapidly expanding startup in search of an experienced professional in the field of user engagement and user retention. You will help us build a successful marketing strategy for our products (namely a crypto comparison tool and a still-in-development mobile wallet app), with an emphasis on e-mail and in-app communication.

Our new Retention Marketing Lead will take responsibility for driving customer retention with a target of making our users happy and engaged throughout the customer journey. If you have experience in this area, or a similar marketing role, you're exactly who we're looking for at!


What will your duties be?

  • your main duty: take ownership of the retention part of the customer journey, goal setting and evaluation of all the retention efforts
  • implementation and management of CDXP tool (Braze)
  • managing channels used for boosting user engagement - emailing, sms, notifications or in-app content
  • customer segmentation and tailoring the value proposition
  • improving all the active user journeys - user onboarding, churn prevention, equity increase etc.
  • close cooperation with our Content, Acquisition and SoMe Managers to improve the overall user experience
  • testing and long-term evaluation of collected data, improvements made based on customer data analysis


What makes you the perfect candidate?

  • above all: experience with active user retention, segmentation and user engagement
  • experience with CDXP/CRM tools (Braze, Bloomreach, Insider, etc.)
  • you're a data-driven person willing to experiment and test using control groups, understand what incremental performance is and rely on data evaluation in decision-making
  • teamwork and cooperation with your colleagues, experience with startup environment
  • potential to build and lead a small team
  • interest in crypto and modern technologies in general
  • you're fluent in English - our company is international and we focus on the global market


What will you get in return?

  • financial compensation based on your skills and experience
  • possibility to receive part of your compensation in BTC
  • budget for professional development (training programs, courses, and workshops of your choice)
  • a lot of flexibility - you can set the ratio between coming to the office and working from home
  • comfortable office space in Prague 8 (including gym, foosball, billiard table, PS4, 3D printer, etc.) with free on-site parking
  • friendly working environment, regular company events and fun get-togethers
  • other benefits like a MultiSport card or company mobile phone tariff


If you think your profile fits the description above, we want to hear from you: just submit your CV together with a cover letter! We’ll definitely get in touch with you as soon as we review your application, most likely within a week.

Apply for the job