We're a rapidly expanding startup in search of an experienced professional in the field of user engagement and user retention. You will help us build a successful marketing strategy for our products (namely a crypto comparison tool and a still-in-development mobile wallet app), with an emphasis on e-mail and in-app communication.
Our new Retention Marketing Lead will take responsibility for driving customer retention with a target of making our users happy and engaged throughout the customer journey. If you have experience in this area, or a similar marketing role, you're exactly who we're looking for at Invity.io!
What will your duties be?
your main duty: take ownership of the retention part of the customer journey, goal setting and evaluation of all the retention efforts
implementation and management of CDXP tool (Braze)
managing channels used for boosting user engagement - emailing, sms, notifications or in-app content
customer segmentation and tailoring the value proposition
improving all the active user journeys - user onboarding, churn prevention, equity increase etc.
close cooperation with our Content, Acquisition and SoMe Managers to improve the overall user experience
testing and long-term evaluation of collected data, improvements made based on customer data analysis
What makes you the perfect candidate?
above all: experience with active user retention, segmentation and user engagement
experience with CDXP/CRM tools (Braze, Bloomreach, Insider, etc.)
you're a data-driven person willing to experiment and test using control groups, understand what incremental performance is and rely on data evaluation in decision-making
teamwork and cooperation with your colleagues, experience with startup environment
potential to build and lead a small team
interest in crypto and modern technologies in general
you're fluent in English - our company is international and we focus on the global market
What will you get in return?
financial compensation based on your skills and experience
possibility to receive part of your compensation in BTC
budget for professional development (training programs, courses, and workshops of your choice)
a lot of flexibility - you can set the ratio between coming to the office and working from home
comfortable office space in Prague 8 (including gym, foosball, billiard table, PS4, 3D printer, etc.) with free on-site parking
friendly working environment, regular company events and fun get-togethers
other benefits like a MultiSport card or company mobile phone tariff
If you think your profile fits the description above, we want to hear from you: just submit your CV together with a cover letter! We’ll definitely get in touch with you as soon as we review your application, most likely within a week.