Retention Lead

We're a rapidly expanding startup in search of an experienced, knowledgeable, and resourceful professional in the field of user engagement and user retention. This medior-level position will use their great interpersonal skills, strategic mindset, and a passion for data to build and fulfill an ambitious worldwide marketing strategy for our young brand and our products, namely a crypto comparison tool and a still-in-development mobile wallet app.

Working directly under the Head of Marketing and collaborating widely within the SatoshiLabs Group, our new Retention Lead will manage the day-to-day activities of our retention department with a goal of making our users happy and engaged throughout the customer journey. If you have demonstrated expertise in driving user retention and upping the customer lifetime value, you're exactly who we're looking for at Invity.io!

What will your duties be?

• Your main duty: define and take ownership of the retention part of the customer journey - retain existing customers, keep them engaged and translate the retention marketing efforts into KPIs to flawlessly monitor and evaluate all the retention efforts
• Drive customer retention, user engagement, and customer equity growth for all respectable channels - mailing, sms and notifications, as well as in-app and overall retention content delivery
• Drive retention segmentation efforts and tailor the value proposition to those segments, again with the goal of actively engaging and retaining our customers
• Define and constantly improve all the active user journeys - user onboarding, churn prevention, equity increase etc.
• Closely cooperate with our Content, Acquisition and SoMe Leads to improve the overall user experience
• Closely cooperate with our Content department to be able to fully evaluate the impact of content and segmentation on user retention and long-term user value
• Proactively drive any necessary development in terms of our retention tech stack, we're a company with a global ambition and we want our capabilities to reflect that

What makes you the perfect candidate?

• You have a demonstrated experience with active user retention, segmentation, optimization and you're overall very strong on data
• You have experience with industry-leading retention tools, experience with a CDXP platform a big plus - Bloomreach (former Exponea), Braze, Insider and others
• You're a data-driven person with a willingness to experiment (test & learn), you understand the importance of always having a control group and understand what incremental performance is and why is it important
• You're overall strong on A/B and MVT testing, with an ability to generate insights that we can take forward
• You understand content and its implications on performance, even though you will not be in charge of copy, you'll be able to influence what goes where and will be able to tell us what works and why
• You have a potential and a desire to build a team around you going forward
• You’re a team player who understands the importance of setting and working towards common goals
• You both accept and give constructive criticism and act on it
• You have an interest in crypto and modern technologies in general
• You have experience working with small, cross-functional teams in a start-up environment
• You're fluent in English - our company is international and it’s our lingua franca!

What will you get in return?

• Financial compensation based on your skills and experience
• Possibility to receive part of your compensation in BTC
• Budget for professional development (training programs, courses, and workshops of your choice)
• A lot of flexibility - you can set the ratio between coming to the office and working from home
• Comfortable office space (including gym, foosball, billiard table, PS4, 3D printer, etc.) with free on-site parking
• Friendly working environment, regular company events and fun get-togethers
• Other benefits like a MultiSport card or company mobile phone tariff

If you think your profile fits the description above, we want to hear from you: just submit your CV together with a cover letter! We’ll definitely get in touch with you as soon as we review your application, most likely within a week.