Head of Marketing

We’re Invity.io and the world of cryptocurrencies is where we thrive. What started as an exclusive internal trading platform for Trezor hardware wallets has evolved into an ambitious, independent startup with a mission to make crypto accessible to everybody.

Currently, we're in search of an experienced, knowledgeable, and resourceful leader in the field of marketing and app launches. This senior-level position will use their great interpersonal skills, strategic mindset, and passion for crypto to build and fulfill an ambitious worldwide marketing strategy for our young brand and our products, namely a crypto comparison tool and a still-in-development mobile wallet app.

Working directly under the CEO and collaborating widely within the SatoshiLabs Group, our new Head of Marketing will manage the day-to-day activities of our marketing department as well as its long-term strategy in a fast-paced environment with changing needs. If you have demonstrated expertise in establishing a market position in a global context, executing targeted messaging to build brand awareness, and measuring marketing efforts, you're exactly who we're looking for at Invity.io!

 

What will your duties be?

  • Your main duty: make Invity.io a respected player in the crypto market by spreading brand awareness and building a strong customer base for our new and existing products
  • Drive customer acquisition, user engagement, and revenue growth for all aspects of Invity.io - our website, app downloads, social media, A/B message testing, and whatever may be next
  • Create an overall marketing and communication strategy for our brand, both on its own and in conjunction with partner companies
  • Build your own marketing team, and with them create, execute, and evaluate organic and paid brand and performance campaigns
  • Work daily with our Content Director to target, fine-tune, and deliver high-quality content marketing, from PR pieces, blogs, social media posts, landing pages, to internal communications and more
  • Collaborate with Trezor's Head of Marketing to implement complementary strategies that strengthen both brands
  • Closely cooperate with our Head of Product, Chief Business Officer, and report directly to our CEO to guide company-wide decisions
  • Identify, select, and cooperate with regional and international agencies as necessary
  • Manage housekeeping responsibilities such as communicating with business partners, coordinating projects, and tracking marketing and media budgets

 

What makes you the perfect candidate?

  • First and foremost, you’re a goal-oriented manager with strong interpersonal and leadership skills
  • You have plenty of experience in the field of brand communications and performance marketing, especially when it comes to startups with a global ambition
  • Acquisition strategies, launching new products, and optimizing for ROI are your bread and butter
  • You have numerous successful product launches to your name and you're eager to tell us all about them when we meet face-to-face - major bonus points for a background in launching mobile apps
  • You're easily able to rely on analytics and data to shape marketing decisions and implement changes as needed
  • You're able to proactively identify and recommend opportunities on your own initiative
  • You’re open to testing new brand strategies just to see what works and what doesn’t
  • You’re a team player who understands the importance of setting and working towards common goals
  • You both accept and give constructive criticism and act on it
  • You have a strong passion for crypto and modern technologies in general
  • You have experience working with small, cross-functional teams in a start-up environment
  • You're fluent in English - our company is international and it’s our lingua franca!

 

What will you get in return?

  • Financial compensation based on your skills and experience
  • Ability to receive part of your compensation in Bitcoin
  • Time and space flexibility (home office is a company standard these days)
  • Budget for professional development (training programs, courses, and workshops of your choice)
  • Friendly and relaxed office atmosphere
  • Other benefits such as MultiSport card, company mobile phone tariff, on-site gym, foosball, billiard table, VR, PS4, BTC ATM, 3D printer, etc.
  • Free parking

 

If you think your profile fits the description above, we want to hear from you: just submit your CV together with a cover letter! We’ll definitely get in touch with you as soon as we review your application, most likely within a week.


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